We believe that plastic pollution is a problem mainly created by irresponsible design practices. Something that lasts hundreds of years in the environment shouldn’t as often as possible be used only for a few days, months or years. Then why changing the whole toothbrush when are only the bristles that get worn? To answer this question, we assembled a team of engineers and designers and created doop.

Doop is not only a toothbrush. It’s who you are. It’s a statement. It’s a bold move. Doop is for people who care about the environment and take action about it in every aspect of their lives.

Sustainable can be beautiful and stylish, so doop is a polished, exquisite design object.