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and recyclable.

We believe that plastic pollution is a problem mainly created by irresponsible design practices. Something that lasts hundreds of years in the environment shouldn’t as often as possible be used only for a few days, months or years. Then why changing the whole toothbrush when are only the bristles that get worn? To answer this question, we assembled a team of engineers and designers and created doop.

Doop is not only a toothbrush. It’s who you are. It’s a statement. It’s a bold move. Doop is for people who care about the environment and take action about it in every aspect of their lives.

Sustainable can be beautiful and stylish, so doop is a polished, exquisite design object.

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the science
behind eco-design.

Doop was designed concerning an eco-design concept that minimizes the effects on the environment. To do so, our team ran an analysis on doop’s lifecycle.

Doop improvement vs. traditional toothbrushes in a 5 year usage




total energy


solid waste

During 5 years, 20 toothbrushes are recommended for a safe and healthy utilization — one every 3 months.

regular toothbrush

doop toothbrush

world health

The 2030 Agenda for Sustainable Development was adopted by all United Nations Member States in 2015. We designed and produced doop with, of course, the contribution to the SDGs in mind.


Plastic is a versatile and ubiquitous material in the global economy.

It is light, durable, mouldable and waterproof.

That’s why we choose plastic, polypropilene, for producing doop. Most of all, because it is durable. We focused our energies on responsible design and not creating one more unnecessarily disposable object.

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